EXPERIENCE

Past Roles

GRAPHICS
ANALYST,
SR DSGN
SMURFIT WESTROCK

2021-Present

• Manage and coordinate prepress projects and activities for new and promotional beverage packaging for Molson, Pepsi and FIFCO brands in the Canadian and American market.
• Review and ensure all graphic files/materials are accurate, follow the brand identity, colour guidelines and available for flexo/offset print runs to meet deadlines and at-the-site deliveries.
• Act as a liaison between Smurfit Westrock's internal Account Management, CSR, Planning, Production and Quality teams, external vendors, designers and clients.

• Issue POs for deliverables and billable items.

MARKETING & BUSINESS DEVELOPMENT MANAGER

PALMIERI

2014 - 2021

• Increased overall sales revenue by 30% using innovative marketing and advertising campaigns in Canada and US.
• Led, developed and implemented profitable, strategic marketing and brand initiatives through various traditional and digital media platforms, e-commerce sites and virtual library databases.

• Oversaw the design and content of B2B & B2C campaigns, from concept to execution and procurement tasks.
• Managed and monitored sale partnership account with Wayfair.
• Collaborated with Canadian and American R&D, Creative, Marketing and Sales teams to launch new furniture products quarterly and annually.
• Travelled to Canadian and American conferences to exhibit products for sales lead acquisition in the educational, architectural and interior design market.
• Maximized brand exposure and increased top-of mind awareness by capitalizing social media presence, 1on1/group meetings and lunch & learns.
• Identified KPIs, performed Google analytics, measured and assessed reports, website engagements and ads' effectiveness.

BRAND & CONTENT STRATEGIST
thinc10

2014

• Designed and mapped out graphics and web content for financial and technology start-up and small businesses.
• Established brand strategy and marketing objectives through online portals, social media channels and in-person meetings.
• Leveraged market data to support critical behavioural metrics of customers and prospective clients online.

GRAPHICS & MARKETING SPECIALIST

FIEL (FAIRDEAL IMPORT & EXPORT)

• Managed promotional campaigns and projects for brands such as Rogers, Starbucks, Toronto Raptors, Toronto Maple Leafs, Maple Leaf Foods, Gatorade, Recharge with Milk and Malibu.
• Created logo designs for branding and marketing initiatives for Canadian Cancer Society and Alzheimer Society of Canada.
• Coordinated design implementation with external vendors in Canada and US.

2006 - 2013

PRODUCTION COORDINATOR

SGS (SOUTHERN GRAPHIC SYSTEMS CANADA)

2006

• Managed the Kruger and Unilever brand products such as: Scotties, Cashmere, Purex, Sponge Towels, Dove, Lever 2000, etc.
• Collaborated with Production Artists in creating clients’ brand design/elements that meet printing/production standards, specifications and requirements.
• Conducted quality control inspections of all graphic materials, proofs and printing plates.
• Entered order specifications into corporate SGS docket systems.
• Provided professional, exemplary support for clients, millers, media agencies, brand/account managers.

Volunteer Experience

MUSICAL CAST, DESIGN CONSULTANT & YOUTH LEADER

CABC

2011-2019

• Participate as a singer and actress in musicals.
• Create stage concepts and direct stage artists, props team through setup, construction and presentations.
• Coordinate and collaborate with multiple teams: Production, Stage & Props, Audio & Lights, Budget and Advisory Board.
• Lead youth ministry activities, meetings and seasonal retreats.

RADIO HOST

CMR 101.3 FM

2015

• Produced and narrated entertaining segments about the latest news, world views and multicultural music.
• Introduced and conducted interviews with new solo artists and bands.
• Promoted and advertised program sponsors and upcoming community events.

TV REPORTER

MMTV GLOBAL