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BUSINESS DEVELOPMENT, PRINTABLES

& PACKAGING SOLUTIONS

Solo & Collaborative Projects

Molson & Pepsi

Beverage Brands & Packaging

OVERVIEW

Molson and Pepsi are well-known alcoholic and soft-drink beverage manufacturers. Coors Light, Molson Canadian, Pepsi, Dt Pepsi, Bubly and 7UP are some of the iconic brands that we've enjoyed through the decades. These companies are famous for its unique bottling system, creative packaging techniques and marketing initiatives.

Note: Due to company/employee proprietary agreements, pictures or images of actual projects and work cannot be shared in this portfolio.

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OBJECTIVES

  • Offer packaging solutions for different beverage brands

  • Preserve brand and logo guidelines for printing

  • Meet standard packaging and printing specifications

  • Produce cost-effective and sustainable packaging system

  • Print and deliver packaging work orders on time

  • Maintain good relationship between internal staff, external suppliers, account managers and clients

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INVOLVEMENT

As Smurfit Westrock's Graphics Analyst, I manage the beverage packaging designs for various Molson, Pepsi and other brewery brands. Some of the responsibilities and tasks that I perform:

  • Manage and coordinate prepress projects and activities for new and promotional beverage products

  • Act as a liaison between Smurfit Westrock's internal Account Management, CSR, Planning, Production and QA teams, external vendors, designers and clients

  • Review and ensure all graphic files/materials are accurate, follow the brand identity, colour guidelines and available for flexo/offset print runs to meet deadlines and at-the-site deliveries.

  • Issue POs for deliverables and billable items.

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​RESULTS

Smurfit Westrock’s business partnership with Molson Coors and PepsiCo remain strong. The printing and packaging systems for these beverage brands are produced with utmost quality. Today, Molson and Pepsi continues to produce beloved and iconic beverage brands and have achieved top-of-mind awareness as the world's renowned beer and soft drink manufacturers. 

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Images and logo rights are reserved by the Molson Coors, PepsiCo and Smurfit Westrock companies.

KRUGER

Tissue Brands & Packaging

OVERVIEW

Kruger is Canada’s leading manufacturer of tissue products. Cashmere, Purex, Sponge Towels and Scotties are some of the popular tissue brands that belong to the Kruger product line. These Kruger products require packaging design solutions that SGS provide. 

Note: Due to company/employee proprietary agreements, pictures or images of actual projects and work cannot be shared in this portfolio.

 

OBJECTIVES

  • Design packaging solution for different tissue brands

  • Preserve brand and logo guidelines

  • Meet standard packaging and printing specifications

  • Produce cost-effective and sustainable packaging system

  • Maintain good rapport with millers, suppliers, brand/account managers, media agencies and clients

 

INVOLVEMENT

As SGS’ Production Coordinator, I managed the packaging designs and proofs for various Kruger brands. Some of the project tasks that I completed were:

  • Collaboration with Production Artists in creating client’s brand design required for printing

  • Conducted quality control inspections of all graphic materials, proofs and printing plates

  • Entered order specifications into corporate SGS docket systems

  • Acted as a liaison for both internal and external associates for the Kruger account

 

​RESULTS

SGS’ business relationship with Kruger’s media and account managers remain solid. The packaging design solutions for the Kruger tissue brands are managed and produced with the highest quality and care. Today, Kruger continues to make top quality tissue products for household, industrial, and commercial use.

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Images and logo rights are reserved by the Kruger company.

WAHINI'S TRINKETS

Gift Packaging & Catalogue

OVERVIEW

Wahini’s Trinkets is my own custom jewelry gift business. As a young girl, I enjoyed creating friendship bracelets and this childhood hobby started this business endeavour. A sales and marketing kit were required to promote Wahini’s Trinkets jewelry, this includes a product/price catalogue, gift packaging and brand tags.  


OBJECTIVES

  • Establish brand and logo

  • Promote product collection

  • Increase brand and product awareness

  • Acquire product sales

  • Retain loyal customers


INVOLVEMENT

As the owner of Wahini’s Trinkets, I was able to build this small, part-time business from scratch. I designed and coordinated the printing of the sales and marketing materials, from concept to delivery. My graphic design, business marketing education and work experience helped me start this business. While I consulted other small jewelry business owners for advice and constructive feedback.      


​RESULTS

Wahini’s Trinkets continues to promote and offer custom jewelry gift designs and products to friends, family, and colleagues within my community. Nowadays, some customer hire WT for personal jewelry repair services.   

FAYEMOUS

Business Cards & Flyers

OVERVIEW

Faye Salangsang is a full-time school director and part-time make-up artist. This project helped her create her brand, logo, business card, flyers, and post cards. She distributed them to everyone she knows that may be interested in hiring her for an occasion, event or just needed a personal makeover. Faye was open to all opportunities that comes her way.


OBJECTIVES

  •  Establish brand and logo

  • Promote services

  • Increase brand awareness

  • Acquire clients

  • Establish and broaden business network


INVOLVEMENT

As a Freelance Business Marketing Consultant and Graphic Designer, I was able to help Faye develop her brand, logo, and business vision. I designed her logo, business card, flyer, and postcard, while implementing her ideas and message to her clients and prospects. She wanted to convey the message that true beauty lies deep within. Although her makeup services can enhance one’s physical appearance, it was important for her to make her clients understand the importance of self-worth and inner beauty. I coordinated and placed this printing order with a vendor, managed the proof approvals on her behalf and ensured timely delivery.     


​RESULTS

Faye was able to spread the word about her makeup artistry business, using the printed materials we have worked on together.  She was hired to do a few weddings, where she worked on the bride and bridal party. She keeps herself available for a chance to encourage women to realize their self-worth and inner beauty through her make-up artistry and free counselling.  

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